See where your store earns and where it loses.
Novantum Analytics is business analytics for online stores with 27 sections, including gross profit analysis by product and client, forecasts, inventory and pricing management, and AI that answers questions about your data. Novantum Analytics identifies the sources of losses and, after a month, shows how effective your decisions were.
No WooCommerce? Upload a .csv or Excel file from any system. Shopify – in trial mode. The demo opens without an account.
65 clients: €33,437 given away in discounts over the period — ~€2,748 per month at the current pace.
What to doThe margin doesn't earn this discount — renegotiate the terms or tie the discount to volume.
- Data
- Where it loses
- What to do
27 sections in one dashboard
- Home
- Charts
- Orders
- Products
- Product Groups
- Manufacturers
- ABC Analysis
- Profitability
- Profit Structure
- Inventory Planning
- Seasonality
- Clients
- Countries
- Map
- Loyalty
- Customer Flow
- Action Plan
- Price Impact
- Price Calculator
- Competitor Prices
- Procurement
- Campaign ROI
- Revenue Forecast
- AI Recommendations
- Strategy
- Budget Planner
- Goal Tracker
Three simple steps. The first takes only about two minutes.
Connect
Enter your store address, click “Connect with WooCommerce” and then “Approve” in your store. WooCommerce creates a read-only key itself, and you can revoke it at any time. Novantum automatically loads orders, refunds and the product catalogue with brands and categories. If your store also provides purchase prices, they are included. After that, each sync only picks up the changes.
See the results
You don’t have to interpret charts yourself. You’ll see plain sentences with concrete numbers, for example: “3 products sold below cost – ~€616 per month”. Next to the main tables you’ll find “How to read” and “What these numbers say” sections.
Act and measure the effect
Plan the findings (assign an owner and a deadline), mark what’s done, and Novantum measures the effect in euros per day for the same set of products or clients, using the same formula. After 28 days you’ll see whether the decision paid off.
You can’t ask a question you don’t know about. Novantum asks it for you.
Promotions that don’t deliver
Discount effectiveness by product and by client: where a discount lifts volume and where it only cuts margin. The biggest discount recipient – by name and amount.
Products and clients below cost
A portfolio matrix (units sold × margin) and a profit curve by client: which products and which clients cost you money instead of making a profit.
Stuck orders
Paid but not fulfilled – how many days they have been waiting, counted up to the latest data date. Over 7 days – yellow, over 30 – red. One click opens the list with a link to each order in your store admin.
A payment method that loses orders
Which payment method has an unpaid-order share twice the store average, and how many euros didn’t come in because of it.
Shipping by carrier
How much you charge for shipping, how much ships free, the average order with and without free shipping, and the free-shipping threshold read from your data: what would happen to profit if you raised or lowered it.
Clients who come back, and those who don’t
New vs returning by month, time to return, cohort retention, RFM segments – without wrangling spreadsheets.
Every finding uses one formula that doesn’t change. Without purchase prices you see “—” instead of profit, not an invented number.
Findings are just the start. The dashboard has 27 sections.
Each topic has its own section. Below they are arranged by the plan that includes them. In demo mode you can open all of them without an account.
Home and Action Plan
Free plan- Home – overview (5 metrics with a verdict), where money leaks and where to start
- Action Plan – all measurable findings and the funnel planned → done → measured
Basic Analysis
Free plan- Charts – KPI bar and customisable widgets
- Products – top list, portfolio matrix, discount effectiveness
- Product Groups – group performance and details
- Clients – top list, discount effectiveness, client details
- Manufacturers – brand revenue and profit
- Countries – sales by country, new and lost markets
- Map – revenue by geography
Deep Analysis
Pro- Profit Structure – BCG matrix, profit curve by client, profitability map
- Profitability – fixed costs, net profit, break-even point
- ABC Analysis – A/B/C groups and Pareto 80/20
- Inventory Planning – EOQ, safety stock, reorder point
- Loyalty – repeat purchases and RFM segments
- Customer Flow – new vs returning, time to return, cohorts
- Orders – statuses, stuck orders, payment methods, shipping
- Seasonality – monthly index and days of the week
Strategic Tools
Premium- AI Recommendations – AI: next best action per client, 14-day demand, inactive products
- Strategy – AI annual plan and plan vs actual
- Budget Planner – annual budget with three scenarios
- Goal Tracker – goal → purchases needed and progress
- Revenue Forecast – revenue, profit and volume for 3 months
- Price Impact – impact of price and discount on volume and profit
- Price Calculator – price from margin, bundles, shipping threshold
- Competitor Prices – entered competitor prices and a price index
- Procurement – supplier performance and purchase price trends
- Campaign ROI – campaign return simulator
Excel takes your time. An AI chat takes your data. Novantum Analytics takes neither.
| Excel | AI chat (ChatGPT etc.) | Novantum Analytics | |
|---|---|---|---|
| Where your sales data goes | On your computer | To someone else’s server, clients and prices included | Stays only in your browser; AI sees anonymised summaries |
| Who finds the problem | You, if you know what to look for | You, if you know what to ask | Novantum – promotions, below-cost sales, stuck orders, payments, shipping |
| Formula | Yours, different in every file | Different every time, with no trace | One, fixed: gross profit, refunds deducted, excluding VAT |
| Tomorrow and a month from now | New export, new file | No memory of what you decided | Sync + “done → measured” on the same data |
| When purchase prices are missing | Zero or an error | It will guess | “—” and a clear count of products missing a price |
Novantum does use AI – where AI is good: explaining why a metric changed, writing an annual strategy, commenting on a section. The numbers are calculated by formulas, not by a language model.
Your sales data is stored only in your browser.
Files are processed and stored only in your browser – they are never sent to a server. With store sync, orders travel from your store through the Novantum proxy server straight to your browser; the server stores neither the orders nor your keys. AI features use only anonymised summaries: client, product, group and brand names are replaced with placeholders before sending and decoded back in your browser when the answer arrives.
Delete everything at any time: “Clear data and log out” – there is no copy on the server.
Processing and storage — only here
Winter jacket → “Product_2”Start using the service for free and pay only for extra features when you need them.
- WooCommerce sync and file import with no row limit
- Home: overview, where money leaks and where to start – on one page
- Charts with customisable widgets
- Products, product groups, clients, manufacturers, countries, map
- Action Plan: identified findings with financial impact and funnel stages – planned → done → measured
- Filters and period comparison
- AI features not included
- Everything in the Free plan, plus:
- Orders: statuses, stuck orders, payment method reliability, shipping by carrier
- Profit Structure: BCG matrix, profit curve by client, profitability map
- Loyalty (RFM), customer flow and cohort retention
- ABC analysis, seasonality, inventory planning, break-even point
- AI analyst: chat, a “Why?” question on every KPI, anomaly alerts, 50 requests per day
- Export to PDF / PPTX
- Everything in Pro, plus:
- Strategy: AI annual plan and plan vs actual
- Budget planner, goal tracker, 3-month revenue forecast, AI recommendations
- Price calculator with a “what if” shipping threshold, price impact, competitor prices
- Procurement and campaign ROI
- 200 AI requests per day
In every plan your data stays in your browser. Prices are per month; you can change or cancel a paid plan in your profile at any time.
Before you connect
Can I look around without signing up?
Yes. “Try with demo data” opens the dashboard with a fictional store, no account needed – all sections as in the Premium plan. Demo mode has no AI, downloads or uploads of your own data; for that you need an account, and the Free plan costs nothing.
I don’t use WooCommerce. Will Novantum Analytics work for me?
Yes. Upload a .csv, .xlsx or .xls file from any system – accounting software, a point-of-sale system, another store platform. Column names are recognised in Latvian and English, and there is a sample file. The only thing you won’t get without a store connection is the order-level view (statuses, stuck orders, shipping), because a file doesn’t contain that data.
Does it work for a Shopify store?
The Shopify connection works in trial mode: orders and refunds come in, with revenue after discounts and excluding VAT. There are two limitations – a Shopify access key is valid for 24 hours, so there is no continuous sync yet, and Shopify doesn’t provide purchase prices, so you’ll see “—” instead of profit. For continuous sync we currently recommend WooCommerce or a file.
Do I need purchase prices?
For revenue, discounts, orders and clients – no. For profit and margin – yes: a WooCommerce store can provide them (the COGS field), and in a file use a “purchase price” column. Without them you’ll see “—” instead of profit, not an invented number.
What exactly does the AI see?
Only anonymised summaries, for example “Product_2 – 5th largest by profit”. Product, client, group and brand names are replaced before sending and decoded in your browser. Row-level data never goes to the AI.
What does “data only in your browser” mean? What if I clear my browser?
Your data is stored in your browser’s database on this device. If you clear your browser data, it disappears – with a store connection you sync it again, with a file you upload it again. There is no copy on the Novantum server – that is by design.
Is profit calculated with VAT?
No. Revenue is after discounts and excluding VAT; profit = revenue − purchase costs (gross). VAT is not part of any profit calculation. Net profit with fixed costs is in the Profitability section and the Budget Planner.
How long does the first load take?
It depends on the number of orders: seconds for a small store, several minutes for a large one with its full history. You can choose how much to load: the last 1,000, 5,000 or 10,000 orders, or all of them.
Connect your store. In two minutes you’ll know where the money goes.
No credit card, no sending files, no sales call.